With “Project Life”, Icreon is associated with Thalassemics India from March 2017 onwards, which is a 30 year old non-profit, non-governmental organization. The Society is established with the purpose of serving and caring thalassemia affected children. It is headed by Ms Tuli who has devoted herself for the larger cause of the society.

Thalassemia is a genetic blood disorder in which a patient cannot make enough Red Blood Cells. He/ She needs to be supplemented RBC transfusions every 2-3 weeks to stay healthy and to survive.